Our supporter promise

We will value every gift and every interaction

We will never take your support for granted.

We will always provide a friendly, open and meaningful response when you contact us.

We understand that every donation is your decision

We will never pressure you into making a donation.

We appreciate that every donation must be informed by the correct information.

We will acknowledge and thank donations

We will work hard to ensure a timely and genuine thank you reaches you.

We will work with any of our suppliers who may thank you on our behalf so they reflect our standards.

We will always use respectful and dignified language and images

When telling the stories of our beneficiaries. When telling the stories of our fundraisers.

We will be open and transparent

We will publish all information about our income and spending in our annual report.

We will learn from our mistakes

We will listen to all feedback and use it to improve.

If you need to make a complaint, we will deal with it swiftly and respectfully as outlined in our complaints policy.

We will help you find the right balance

We don’t want you to feel overwhelmed by updates.

We will make it clear and easy for you to choose how and when you hear from us and ensure we follow your requests.

We will respect your privacy

We will be transparent in how we use your data.

We will not do anything with your data you would not reasonably expect.

We will not engage with partnerships that undermine our position

We will not partner with groups who directly go against our values.

We will be compliant

We will adhere to laws, practices and standards that cover the work we do, including the Code of Fundraising Practice.